Role | Sole designer - User research, user empathy, information architecture, UI design, prototyping
Tools:
Figma
Wire-framing
Prototyping
Making it easy for art collectors to browse, buy, and manage artworks with @ The Gallery Exchange.
The platform offers high-resolution images of each artwork, allowing users to zoom in and explore details closely. This ensures that collectors can fully appreciate the texture, colour, and intricacies of each piece, enabling them to make informed decisions before purchasing.
High-Resolution Images:
Each piece of art is accompanied by comprehensive descriptions, including information about the artist, medium, dimensions, and background. Collectors gain valuable insights into the artwork’s context and significance, helping them make more informed choices.
Detailed Artwork Descriptions:
The platform features a streamlined and secure checkout process, with multiple payment options and easy navigation. This ensures a hassle-free and efficient purchasing experience, allowing collectors to focus on acquiring their desired pieces without any technical difficulties or delays.
Smooth Checkout Process:
The platform includes robust search and filtering options, allowing users to sort artworks by style, medium, size, price, and more. Collectors can quickly find pieces that match their specific tastes and criteria, saving time and enhancing the overall browsing experience.
Advanced Search & Filtering:
Problem Statement
Art collectors are discerning individuals who require a user-friendly platform to browse, purchase, and manage artworks, as they seek a high-quality and convenient method to acquire unique pieces.
“I value art that tells a story and a process that is seamless and secure."
Background
Sarah is a seasoned art collector with a decade of experience. She focuses on contemporary and modern art, combining her passion with investment interests.
Sarah Mitchell
Goals
• Find new and unique pieces that align with her existing collection
• Ensure that all artworks have provenance and authenticity documentation
• Make high-value purchases smoothly and securely with minimal hassle
Frustrations
• Sarah’s busy schedule means she has limited time to visit galleries or art fairs in person
• She requires reliable and comprehensive information about the artworks and their backgrounds
Low Fidelity
I converted my sketched wireframes into digital low-fidleity frames to better assess the platform’s structure and details, allowing for a clearer evaluation of the layout and functionality of the platform.
The Studio and The Gallery
The Gallery Exchange features two key areas: The Studio, where users can explore all artists and their showcased artworks, and The Gallery, where users can view all displayed artworks; each section includes tailored filtering functions to help users easily find their desired piece or inspiration.
Showcase Features
The Gallery Exchange features two key areas: The Studio, where users can explore all artists and their showcased artworks, and The Gallery, where users can view all displayed artworks; each section includes tailored filtering functions to help users easily find their desired piece or inspiration.
Streamlined Purchasing
The purchasing process has been streamlined for simplicity, allowing users to sign in for saved information or quickly enter their address and payment details. Bold, filled buttons guide users effortlessly to complete their purchase and continue seamlessly to their selected product.
